KELVIN G. HULET                      

3911 Monson Place              Cedar Hills, Utah, 84062                (801) 915‑1454              kghulet@gmail.com

 

 

SUMMARY

 

Results-driven product manager with over 20 years experience developing, launching, continually improving and supporting a variety of successful technology products, many from inception to market. 

 

·         MBA in strategic management with a unique blend of product, technical, business and marketing skills

·         Experienced in generating/evaluating new product ideas and developing complimentary product and market strategies based on market research and analysis from business, customer and competitive perspectives

·         Nearly 10 years experience performing traditional product management activities such as managing product lifecycles, conducting research, analyzing opportunities and writing requirements

·         Experienced with agile/scrum, writing and communicating product and marketing requirements as well as effectively managing cross-functional teams to coordinate rapid development cycles and associated launches

·         Customer-focused problem solver with experience performing qualitative and quantitative research, defining key metrics, analyzing product performance and optimizing the customer experience

·         Adept at developing, managing and maintaining critical partnerships and strategic alliances

 

 

PROFESSIONAL EXPERIENCE

 

PRODUCT MANAGEMENT CONSULTING AND NEW PRODUCT DEVELOPMENT

Cedar Hills, UT                                                                                                  2010 to current

Conduct market research, surveys and analysis to recommend new products for development.  Responsible for all aspects of the product development cycle, including the overall strategy, defining product requirements, designing and developing the product, as well as developing and implementing the marketing plan. 

 

PRINCIPAL PRODUCT MANAGER

Ancestry.com Inc., Provo, UT                                                                                                  2004 to 2010

Instrumental in the development, launch and ongoing improvement of hard good and software products by managing product lifecycles and roadmaps as well as conducting customer and competitive research, developing business cases, writing MRDs and PRDs, analyzing product performance and directing cross-functional teams consisting of engineering, marketing, legal, creative services, operations, QA and UI design.

 

Principal Product Manager - 2007 to 2010

·         Performed competitive analysis, market research, focus groups and surveys to define business and product strategy and development

·         Speaker and presenter at industry conferences 

·         Developed, maintained and managed multiple partnerships and vendor relationships

·         Directed the development and launch of an industry leading, flash web application & site which became a 2010 Internet Retailer hot 100

·         Defined and launched social media tools via Facebook and Twitter

·         Managed the development of an iPhone app which quickly became a top 15 free reference category app

Sr. Product Manager - 2006 to 2007

·         Performed product analysis and projections and wrote detailed business and functional requirements

·         Developed and launched a unique family of build-on-demand products which sold 100,000 units in 6 months and became a top 10 collective seller on Amazon.com

Product Manager - 2004 to 2006

·         Assisted with the development of promotional and marketing material and also provided product training to marketing, sales, PR and technical support

·         Managed the development and launch of a variety of new content, education and web products  

·         Key participant and driver in developing a content strategy and content acquisition

 

PRESIDENT

Kaleidoscope Digi-Print Inc., Salt Lake City, UT                                                                                             1993 to 2004

Co-founded and ran a digital printing and imaging business using state-of-the-art computer technology.

·         Involved in all aspects of the business including strategic planning, product development and marketing as well as overall profitability and product pricing

·         Negotiated contracts and developed strategic alliances with multiple companies to enhance our product positioning and visibility

 

OWNER/PARTNER

Economic Development Resources, LLC, Salt Lake City, UT                                                                1996 to 1998

 

Complete responsibility for all engineering, product development, manufacturing, testing, sourcing, costing, etc., to prepare a new, patented, water saving product for market entry.  Developed budgets and schedules and played an instrumental role in developing the company strategy.

 

MARKETING DIRECTOR

Lawnlife, Corp., Salt Lake City, UT                                                                                                                1991 to 1992

 

Established company goals, objectives, strategies and plans to achieve them.

·         Formulated a business plan, marketing plan, mission statement and an employee profit sharing plan

·         Analyzed company performance, problems and external threats and began implementing solutions

·         Performed competitive and market analyses through surveys and research

·         Developed and wrote marketing materials which included a newsletter and brochures

 

MARKETING PROGRAM MANAGER

Dupont Electronic Imaging Division, Newark, DE                                                                                          Summer 1990

 

Developed and managed a product evaluation and field test program for a new computer product.

·         Managed and selected beta test sites to assess product performance and customer satisfaction

·         Developed product pricing, offerings, and configurations and interfaced with manufacturing, engineering, sales representatives and other members of the marketing team to market the product

·         Coordinated the product ordering, build, and shipment along with servicing and technical support

 

SENIOR ASSOCIATE ENGINEER

I.B.M. Corporation, Tucson, AZ                                                1984 to 1989

 

Responsible for tape drive engineering design, release, and subsequent field and manufacturing support for assigned areas for systems manufactured in the U.S.A., Europe, & South America.

·         Played a key role on 7 different tape drive development programs, several of which became industry leaders in performance and reliability

·         Managed the implementation of problem solving solutions which cost up to $500,000 and saved several million dollars

·         Organized and supervised problem solving task forces of up to 25 people in 15 departments

·         Key participant on the design team for the 3490 tape drive subsystem which dramatically increased reliability to nearly 5 times its closest competitor, decreased data processing time up to 70% and had sales of nearly 7 times its projected lifetime forecast within two years of release

·         Resolved worldwide functional/manufacturing concerns and acted as program cost technical advisor

·         Experienced in designing for cost, manufacturability and serviceability

 

NEW PRODUCT ENGINEER

I.B.M. Corporation, San Jose, CA                                  1983

 

Responsible for disk drive head manufacturing line process development and machine evaluation.

·         Interfaced with product developers and manufacturing engineers to optimize line processes

·         Designed and ran experiments and analyzed data to evaluate and select new production equipment

·         Developed a new head bonding technique which reduced processing time by approximately 30%

 

 

EDUCATION

 

THE WHARTON SCHOOL, University of Pennsylvania                                     Philadelphia, PA

M.B.A. with dual majors in Strategic Management and Marketing                   May 1991

 

BRIGHAM YOUNG UNIVERSITY                Provo, UT

B.S. in Mechanical Engineering with a minor in Mathematics                May 1984

Cum Laude, Presidential Scholar

 

SKILLS AND ADDITIONAL INFORMATION

 

·                  Dedicated, disciplined, hardworking and honest

·                  Ability to quickly and accurately identify critical issues when making a decision or problem solving

·                  Significant technical & analytical skills to identify, isolate and create innovative solutions to complex problems

·                  Extensive computer skills and knowledge encompassing both business and engineering programs

 

ACHIEVEMENTS

 

·                  Ancestry.com peer nominated "Above and Beyond Award"

·                  I.B.M. Award for Technical Achievement

·                  Member of Phi Kappa Phi and Tau Beta Pi National Honor Societies

·                  Eagle Scout